The Latest Algorithm Updates: Instagram and TikTok 2024
In the fast-paced world of social media, keeping up with algorithm updates is essential for maintaining a strong online presence. At Actorial Agency, we understand that algorithms govern how content is filtered, ranked, and recommended to users. By staying informed, you can ensure your brand reaches and engages a larger audience.
Here are the most important 2024 algorithm updates on Instagram and TikTok:
Instagram Updates
1. Reels Get Reach Instagram, once known as the ‘photo-only’ app, has fully embraced video content. In 2024, Instagram Reels have significantly more reach than photos. Pro tip: Keep your videos short and engaging, ideally under 90 seconds. Shorter videos are more likely to be replayed, increasing the amount of content consumed per session.
2. Carousels Dominate Static Posts While videos are king, carousels still offer a significant advantage over single photos. Each image in a carousel can appear individually on the Explore page, giving you multiple opportunities to capture attention. This means your content is ten times more likely to be noticed.
3. Think SEO Optimize your Instagram profile by using clear names, keywords, and locations in your bio. Captions should include relevant keywords and hashtags. Treat your social media profile like a search engine to boost your visibility.
4. Reshares Show Engagement Content shared in DMs impacts how Instagram further distributes your posts. Although brands can't see the stats from these shares, Instagram does. The more your content is shared, the more it will be shown to others.
TikTok Updates
1. Leverage SEO Understanding your audience and the keywords they use is crucial. Incorporate these keywords into your captions and hashtags to enhance search visibility on TikTok.
2. Use All TikTok’s Tools TikTok offers various tools and features like trending hashtags, sounds, challenges, and more. Utilize these tools, including collaborations with other creators through duets and stitches, to maximize your reach.
3. Find Your Niche Target your content to a specific audience rather than being too generalized. Relate to and resonate with your target demographic to attract new users and keep them engaged.
4. Post Consistently Consistency is key on TikTok, a platform known for the rapid consumption of content. Regularly posting high-quality content is essential to maintain and grow your audience.
Why These Updates Matter
Understanding and adapting to these algorithm changes is crucial for brands looking to enhance their social media presence. Algorithms determine the visibility and reach of your content, making it vital to stay updated and adjust your strategies accordingly.
While there's no one-size-fits-all recipe for mastering social media algorithms, consistent quality content, genuine engagement with your audience, and staying true to your brand are essential strategies. For personalized guidance and to take your social media to the next level, schedule a discovery call with Actorial Agency. Let's craft a strategy that ensures your brand not only keeps up with the latest trends but leads the way.
At Actorial Agency, we don’t just manage your socials ─ we create stories that echo your brand’s essence. We treat every post as a unique page to be turned in your social media story. By staying on top of the latest algorithm updates and trends, we ensure your content and social presence remain top-tier, engaging your audience and making your brand unforgettable to your viewers.