Bee You Kids is a multicultural toy store created to celebrate representation, inclusivity, and self-worth in childhood. The brand exists to ensure children of all ethnicities, cultures, and abilities can see themselves reflected in the toys they play with and the stories they grow up with.

Founded by Andile Nyasha Pfupa, Bee You Kids is rooted in the belief that play is formative. Every product is thoughtfully selected to foster dignity, confidence, and a sense of belonging, creating an environment where children feel seen and valued.

Actorial Agency led a rebrand and ongoing social media management for Bee You Kids, refreshing the brand to better reflect its mission and expanding its digital presence with clarity and warmth.

The rebrand focused on refining the visual identity and messaging to feel approachable, joyful, and intentional, while remaining grounded in the brand’s core values. Through social media, we translated this foundation into a consistent, engaging presence that highlighted representation, education, and community. Content was designed to resonate with parents and caregivers while honouring the emotional importance of inclusive play.

A refreshed brand identity and cohesive social media presence that clearly communicates Bee You Kids’ purpose and values. The rebrand strengthened emotional connection, improved clarity, and positioned the brand as a trusted, values-driven destination for inclusive toys — supporting both community growth and long-term brand resonance.