DC Steel is a Vancouver-based rebar installation company serving residential and commercial developments. Operating in a highly competitive, trade-driven industry, the brand required a visual identity that communicated strength, reliability, and professionalism — without feeling dated or generic.

The goal was to reposition DC Steel as a modern, credible construction partner with a brand presence that matched the scale and precision of their work.

Actorial Agency led a full rebrand for DC Steel, including logo design, brand identity, and a new website experience.

The identity was built around strong typography, high-contrast structure, and architectural references — creating a visual system that feels solid, intentional, and unmistakably masculine. The website was designed to clearly communicate services, service areas, and credibility, while presenting DC Steel as a dependable partner for large-scale residential and commercial projects.

Every element was designed for clarity and impact, ensuring the brand stands out in an industry where trust and execution matter most.

A confident, modern brand presence that reflects the strength of DC Steel’s work. The rebrand and website provide a clear, professional foundation for growth — positioning DC Steel as a serious, capable rebar installation partner in the Vancouver construction market.