The Edit is a modern aesthetics clinic built on education, restraint, and long-term skin health. The brand is positioned for clients who value subtlety over excess and expertise over trends, offering a considered alternative within a crowded and often overstimulating industry.

Founded by Katie Milroy, The Edit is rooted in the belief that aesthetic treatments should feel informed, intentional, and deeply personal. Katie’s approach centres on clarity, safety, and natural results, creating an environment where trust and understanding guide every decision.

Actorial Agency led both the social media management for The Edit and the personal social media management for Katie Milroy, ensuring alignment between the clinic’s brand presence and its founder’s professional voice.

Our focus was on translating in-clinic expertise into a digital presence that educates, reassures, and builds credibility over time. Content was structured to balance authority with approachability, offering clear insights into treatments, skin health, and philosophy without relying on trends or sensationalism. Across both accounts, every touchpoint was designed to feel calm, composed, and intentional.

A cohesive and elevated digital presence that positions both The Edit and Katie Milroy as trusted authorities in medical aesthetics. Through consistent, thoughtful social media management, the brand established a recognizable voice grounded in education and trust, supporting long-term growth and deepening client confidence.