Kolm Kontrast is a modern contrast therapy destination in Vancouver designed around the practice of heat, cold, breath, and recovery. More than a traditional wellness space, Kolm Kontrast has created an environment where guests can disconnect from daily overstimulation and reconnect through intentional rituals, guided experiences, community events, and nervous system regulation.

As the brand expanded its presence in Vancouver's growing wellness market, the focus became building awareness, educating consumers on the benefits of contrast therapy, increasing memberships and bookings, and positioning Kolm Kontrast as a category leader within the wellness and recovery space. 

While contrast therapy continues to gain popularity, many consumers were still unfamiliar with the benefits of sauna, cold exposure, breathwork, and guided wellness experiences.

The challenge was to:

• Differentiate Kolm Kontrast from traditional spas and wellness facilities

• Educate audiences on the benefits of contrast therapy

• Increase membership awareness and bookings

• Promote special events, workshops, and guided experiences

• Build a strong community both online and in-person

• Position Kolm Kontrast as a destination for both recovery and connection

Our strategy focused on creating a digital ecosystem that balanced education, aspiration, and conversion.

Key initiatives included:

• Wellness and recovery education

• Contrast therapy benefits and science-backed content

• Founder and guide-led storytelling

• Event and workshop promotion

• Membership growth campaigns

• Community-driven content

• User-generated content and influencer partnerships

• Email marketing campaigns for retention and conversion

• Paid advertising campaigns focused on awareness, memberships, and bookings

• Experience-driven content designed to showcase the sensory nature of Kolm Kontrast

Social Media Management

Development and execution of an ongoing content strategy across social platforms designed to educate, inspire, and convert prospective guests into bookings and members.

Email Marketing

Creation of monthly campaigns, event announcements, membership communications, retention campaigns, and promotional marketing initiatives.

Paid Advertising

Campaign strategy, audience targeting, creative development, optimization, reporting, and conversion-focused advertising initiatives.

Influencer & UGC Outreach

Partnership management with creators, wellness influencers, and community ambassadors to generate authentic content and increase brand awareness.

Through strategic storytelling, educational content, paid advertising, and community-focused campaigns, Kolm Kontrast strengthened its digital presence while continuing to grow awareness around contrast therapy and wellness experiences.

The marketing strategy helped position the brand as more than a sauna and cold plunge facility by showcasing the transformational nature of the experience, the strength of the community, and the long-term benefits of intentional wellness rituals.

By integrating social media, email marketing, influencer partnerships, and paid advertising into a unified strategy, Kolm Kontrast was able to increase visibility, deepen community engagement, support membership growth, and maintain momentum around special events and programming.