Luna Raie Beauty is a modern beauty brand rooted in ritual, softness, and emotional connection. Designed to feel intimate and elevated, the brand reframes beauty as a quiet, personal practice — one grounded in care, intention, and self-expression.

The brand required a cohesive identity that could translate seamlessly across packaging, digital touchpoints, and product storytelling while maintaining a sense of refinement and warmth.

Actorial Agency led the full brand identity for Luna Raie Beauty, developing a visual language that feels romantic yet modern, delicate yet confident.

We designed the logo system, colour palette, and typography alongside custom product and packaging design, ensuring each touchpoint felt considered and cohesive. The website was designed to extend the brand experience digitally — balancing softness with clarity, and storytelling with functionality.

Every element was crafted to support Luna Raie Beauty’s positioning as an elevated beauty brand that values ritual, restraint, and emotional resonance over trend.

A cohesive, refined brand presence across packaging and digital platforms. Luna Raie Beauty launched with a clear, intentional identity that communicates warmth, femininity, and quiet luxury — creating a strong foundation for growth and future product expansion.