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THE EDIT
Modern Skin Solutions
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Michele Evans
Katie Milroy
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Brand Identity & Visual Direction
Social Media Management
Ongoing Content Creation
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Medical Aesthetics / Injectables
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Refined
Clinical
Modern
Trust-Led
Understated
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The Edit is a modern medical aesthetics clinic offering injectable and skin solutions grounded in precision, restraint, and long-term skin health. The brand positions aesthetics as an edit — intentional, informed, and never excessive.
Operating in a highly regulated, trust-driven space, The Edit required a brand presence that felt elevated and confident without being intimidating or trend-focused.
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Actorial Agency led The Edit’s brand identity and visual direction, creating a refined visual language that balances clinical credibility with warmth and approachability.
We also manage The Edit’s social media presence and content creation, developing education-forward and service-led content that demystifies treatments while reinforcing trust. The strategy centres on clarity, expertise, and consistency — positioning The Edit as a thoughtful, modern authority in medical aesthetics.
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A cohesive brand and content ecosystem that communicates confidence, professionalism, and care. The Edit now presents a polished, modern presence across brand and social — supporting client trust, lead generation, and long-term growth.