Formerly known as Kalu Interiors, the studio celebrated its 20th anniversary with the launch of Kalu by Kassam, marking the evolution of both the brand and its founder's vision.

Known for designing award-winning residential spaces throughout Vancouver and beyond, the studio required a brand identity that reflected the sophistication, longevity, and elevated client experience it had become known for. Alongside the rebrand, the goal was to create a cohesive digital presence that would continue telling the firm's story while showcasing its exceptional portfolio and design philosophy.

Today, Actorial Agency continues to support Kalu by Kassam through ongoing social media management, helping strengthen the brand's online presence and connect with new audiences.

After two decades of growth, the existing brand no longer reflected the elevated positioning of the studio or the evolution of its design philosophy.

The challenge was to:

• Modernize the visual identity while honoring 20 years of brand equity
• Create a timeless brand that would evolve with the business for years to come
• Position Aleem Kassam as the face behind the studio
• Develop a cohesive identity across print, digital, and environmental applications
• Establish a consistent social media presence that reflected the quality of the firm's work and reinforced its positioning within the luxury design market

Our strategy centered around creating a sophisticated brand identity inspired by the same principles that define Kalu by Kassam's interiors: restraint, balance, craftsmanship, and timeless design.

Key initiatives included:

• Brand strategy and positioning
• Complete visual identity redesign
• Naming evolution from Kalu Interiors to Kalu by Kassam
• Logo design and brand guidelines
• Website redesign and user experience strategy
• Brand application across signage, stationery, packaging, and digital assets
• Ongoing social media strategy and management
• Content planning and portfolio storytelling
• Consistent luxury brand messaging across all platforms

Brand Strategy & Identity

Development of a complete brand strategy and visual identity that positioned Kalu by Kassam as a modern luxury interior design studio while honoring its 20-year legacy.

Website Design

Design and development of a refined, portfolio-focused website that elevated the client experience and reflected the studio's premium positioning.

Social Media Management

Ongoing strategy, content planning, copywriting, and account management designed to showcase projects, strengthen brand awareness, and position Kalu by Kassam as a leader within the luxury interior design industry.

The rebrand successfully marked a new chapter for the studio, transforming Kalu Interiors into Kalu by Kassam with an identity that feels timeless, architectural, and deeply reflective of the firm's design philosophy.

Combined with an elevated website and ongoing social media management, the new brand has created a cohesive presence across every client touchpoint while reinforcing Kalu by Kassam's position as one of Vancouver's leading luxury interior design studios. The result is a brand built not only to celebrate the past 20 years, but to support the next generation of growth.